As a healthcare provider, you’re probably aware that keeping your practice and in the digital transformation trend can be challenging. It’s given that websites for doctors can give you the most online presence in 2021. However, the hardest part is deciding which technological innovations and which website creators and marketers are worth the investment.
Adjusting to the digital world, after all, necessitates a shift in mindset toward flexibility and risk-taking. It entails letting go of antiquated business processes and believing in the power of technology.
Here’s a better look at the state of healthcare management innovations of 2021:
Big Data Management
Big data collects information about a company in various formats, including social networking sites, e-commerce solutions, online and financial transactions, and analyzes it for trends and patterns that can be used in the future.
Big data is being used by the majority of healthcare websites or just a simple patient booking system; this benefits the healthcare industry in several ways, including:
- Medication errors are becoming less common; and,
- More accurate staffing is recorded to facilitate preventive care.
Your medical practice marketing teams will have a more straightforward way of identifying your suitable consumer with a better understanding of the market. The significant part is generating a customer profile, which collates demographic data on what your prospect patients need and want, as well as the platforms through which you can reach them.
Virtual reality is being used to treat patients
Telling people ten years ago that you could relieve their pain with a gadget that looked like video games would have got quite a bit of judgy stares. However, in 2018, Virtual Reality (VR) has become the crown jewel of healthcare’s digital transformation, and its numerous applications are drastically altering the way people are treated in 2021.
Take, for example, pain management. Virtual reality is being used to treat pain and anxiety, PTSD, and stroke.
Everyone is making bets on virtual reality, from startup practices to pharma behemoths, and there are statistics to back it up. By 2025, the global market for augmented and virtual reality in the medical field is expected to hit $5.1 billion (Grand View Research, 2021). If you’re a healthcare company considering a digital marketing strategy, this technology should be high on your list.
Integration of patient and doctor schedule management
Patients who seek on-demand healthcare due to their busy schedules lead to a new era of digital advancement in the healthcare industry. Specifically, When it comes to content marketing, mobile is essential.
In the last decade, people have become far more mobile. Mobility is a big thing, with recent statistics indicating that mobile devices account for more than half of global web browsing in 2018.
However, the growth of the ‘gig’ economy, wherein freelance experts in multiple industries employ themselves out per work or ‘gig,’ rather than being tied to one company, is driving on-demand healthcare. Another advantage of digital advancement in the healthcare industry is that doctors themselves are becoming on-demand health professionals to meet the evolving demands of their patients best.
The marvel of AI in 2021
Artificial intelligence (AI) in healthcare is more than just a technological advancement. Market players are keen to invest millions in AI because it reflects the pinnacle of medical innovation. By 2025, the market for AI-powered healthcare tools is predicted to surpass $34 billion (Business Wire,2018), implying that this technology will influence almost every aspect of the industry.
Likewise, AI is revolutionizing healthcare websites by automating tasks that would typically need human intelligence. These artificial intelligence advancements are based on patient support data collection, evaluation, and other observations.
When it comes to AI development, speed and a positive user experience are critical. Patients want an easier way to communicate with your practice that doesn’t require an in-person or mobile conversation to get answers and support. Integrating AI functionalities into your healthcare website will help you provide a good user experience for your present and future patients, as well as a positive impression of your clinic in 2021 and for years to come!