There were days when we used to eagerly wait for the daily newspaper to see all the news and advertisement of various businesses. These businesses used to market their goods and services using the printing medium. Then as technology progressed, people invented new ways to promote their products and publish their content. That advancement in technology has led to the rise in internet usage. Nowadays, people use the Internet all the time to sell, buy, or market their products and services. Even those people interested in creating their websites or just want to publish their blog content have various choices to choose from the available online publishing platform.
Humans try to automate every aspect of their lives, and online publishing is no exception. Content management systems (CMS) helps even the novices in elegantly publishing their content. These systems manage the repositories, images, content, HTML documents among carrying out other surfeit of tasks. Writers usually do not have enough time and knowledge to dive into this sea of online coding that helps in getting more readers and subscribers. The same is the case with a business owner who would rather spend their time working on other aspects of the business. So, if you are a blogger in the US and want to create your website, then you might want to look for the best WordPress services company in the USA and let the professional handle your website. Now you only need to manage your website content as the professional company is handling the publishing of your content. That way, you can improve the SEO of your website, which helps you appear on the top of search results, consequently increasing your site traffic.
Following are the seven best online publishing platforms that you can choose for your website:
WordPress
You probably have seen this one more often as it is one of the most popular ones. The WordPress software platform lets you host your website with beautiful, customizable templates and several management tools unavailable to those who host their website on their own. Apart from publishing your content, WordPress allows you to add third-party widgets, themes, and plugins to make your website vibrant and easily manageable. This platform is also SEO friendly, and if you are looking for further help, you can always install SEO plugins or seek professional advice. The best thing about WordPress is, it is free, though the domain you host over it will cost you some. It is so prevalent that if you encounter any issue, you are just one Google search away from finding the solution.
Adobe Experience Manager
Adobe is a name that almost every internet user sees, whether it is Photoshop, Illustrator, or merely the flash player our browsers always prompt us to update. The good news is, Adobe also offers CMS service, better known as Adobe Experience Manager (AEM). While WordPress helps beginners and bloggers, AEM is more suited for enterprises that want optimized interactions to extend their customer base. As the report by Gartner says, Adobe was named the best CMS for eight consecutive years, which must mean it is terrific. Adobe incorporates many of its other products in AEM, such as Adobe Analytics, Adobe Media Optimizer, and Audience Manager, which pretty much covers all the aspects of a good CMS. AEM offers a very user-friendly dashboard and also generates metadata and tag automatically for SEO, which helps if you publish a large quantity of content at a time.
Drupal
Drupal is also popular among many government agencies, non-profit organizations, and Fortune500 companies, with big names including eBay, Tesla, and The Economist. Drupal is ideal for heavy content websites that expect immense user traffic. They leverage a WYSIWYG (What you see is what you get) editor, which means that you do not need any prior knowledge of HTML or coding. You add the content visually, and they appear as they are on the website. Much like any good CMS, it is mobile friendly and has easily customizable modules.
Sitecore
Sitecore is another CMS specifically designed to deal with the complex data of enterprise-level websites that others cannot handle. Customer data is gold in the field of online business, and Sitecore not only helps in managing all the information but also gives the marketer a bird-eye view of everything about customers. Furthermore, your competitor will not stand a chance if you have better customer engagement, and Sitecore automates this process to increase conversion rates.
Pimcore
E-commerce business is on the rise nowadays, which needs dedicated platforms offering them solutions, and Pimcore provides just that. The best thing about Pimcore is that it is open-source, so modifying according to your needs becomes very easy. Some top names such as Ikea and Burger King utilize the endless customization offered by Pimcore. It is one of the best platforms for e-commerce because it supports every device, from laptops to phones and tablets. It can also make changes to the data without much hassle.
IBM Web Content Manager
Yeah, we have heard about IBM computers, but they also provide CMS solutions with a focus on personalization, simplicity, and handling a large quantity of data. Managing text, images, audio/video, and HTML content has never been more accessible. They also provide an exceptional digital experience to all its users across the platforms.
Wix
Wix is one of those platforms where you can get your website up and work within a matter of minutes. It is free, provides professional-looking themes, and helps in adding content to your website in a very uncomplicated manner. The customization of the website is straightforward, and if you get stuck at any point, their customer support is eager to solve your issues. Wix also provides excellent security to your website as they handle everything on their servers.
Conclusion
Whether you are a blogger or owner of a business, the way you present your content to the readers makes an immense difference. Choosing the right CMS helps you a great deal in pulling traffic for your website and improve the conversion rate for your business. As we have seen, different CMS solutions suit various problems like blogging, enterprises, e-commerce, among other things. If you are not sure about your ability to run the CMS properly, you can always get professional help, so your visitors get a better experience. We must never forget that the first impression is the last, and a CMS helps us a great deal in that.
