Increasing brand awareness through social media is becoming the norm. Multinationals and family businesses are competing in the same market, using the same tools. The most effective social media campaigns do not necessarily require large investments. Following the fundamental concepts can help you gain global recognition for your brand.
In the early years of the internet, simply being online was already considered a marketing and brand awareness benefit. The massive decrease in costs and the incredible increase in accessibility to technology has been a double-edged sword for e-commerce. The good news is that now everyone is online. The bad news is that now everyone is online. Things have taken a step forward and two steps back. When the whole world is online, how can you guarantee brand awareness for your brand in a truly global market? These 7 tips by social media branding companies will help you plan and effectively execute the most useful social media campaigns to increase brand awareness.
The interaction with customers and the friendly browser clarify and consolidate the personality of the brand. You can, however, alienate people if you only post aggressive promotional material without any authentic message, so use your time to even have a chat. Using only one-sided communication means losing information that could make your brand take a leap forward.
There are many social media platforms that are useful for carrying out brand awareness campaigns. In fact, there are so many channels that keeping them can be expensive and time-consuming. Determining time and budget limits will limit the amount of platforms you use. Focus on three or four social media that meet your type of business. This will allow you to give more depth and personality to the brand. A spread too widespread on ten or more social platforms will dilute the effectiveness of your campaigns. Of course, if you have the money and the time, go crazy on all the social networks!
Mix rationality with emotion. Social Media Branding is about brand awareness strategy that derives from the personality and feelings that your company is able to create. Promotional material should be interspersed with non-promotional communications that appeal to feelings. Humans are emotional creatures and make many decisions based solely on their emotional reactions. In building your brand awareness strategy, use social media to evoke the emotions you want to associate with your brand. Select images, videos and sounds to inspire action without advertising a product or service directly.
In building your brand awareness strategy, use social media to evoke the emotions you want to associate with your brand.
CLEAR AND EFFECTIVE COPYWRITING
Make sure you say what you want to say. Simply putting a few paragraphs together and hoping for the best could be a losing choice. Excellent professionals are available to ensure you communicate clearly with your audience. Make sure that the message of your brand is strong, concise and safe.
Competitions, giveaways and sweepstakes can generate a conversation around your brand. It is widely proven that this type of promotions guarantees the memory of the public about your brand. Think well though. Being too friendly and cute can weaken you and make you unforgettable for the wrong reasons. You certainly don’t want a thousand promotional balloons from your company to hang flat on electrical cables and trees. Being labeled as an environmental idiot is not on the list of things to do.
BUSINESS AND FUN
Involving people is important, but “business is business”. So make sure to add a call to action to your promotions. A link to your blog, for example, not only shows your customers your deep knowledge of the topic in question, but strategically brings readers to your website. There is no magic recipe. Play until you find the mix that satisfies you. Keep in mind that too many links interrupt the flow of your speech.
FOLLOW THE TRENDS
Use trends, or “newsjacking”, to create content that combines recent events with your brand. The topics under discussion on Twitter or Facebook represent an opportunity to link your brand to the topics of greatest interest. When this is done with good taste and spontaneity it is possible that it may increase traffic to your web space. But the opposite is also true. Clumsy and tacky exits have never been appreciated by anyone.