Any potential customer who has shown a degree of interest in your products/services, and matches your ICP (Ideal Customer Profile) criteria can be considered as a lead.
No business can survive merely on walk-ins and impulse purchases. To flourish and grow your business, you need to work on a solid lead generation strategy that provides your sales team with a steady flow of prospective customers who can be converted into real customers.
There could be many possible sources of business leads, such as telephonic queries, email responses, social media queries, and even word-of-mouth. A proficient marketer always aims at harnessing multiple sources of leads and nudging them down the sales funnel.
Here are 5 excellent lead boosting tips for your business:
Use the Right Lead Magnets as per your Target Audience Profile
If you are a complete novice as far as online lead boosting is concerned, you can always liaise with a reliable digital marketing company in India or well-known digital marketing agencies in Delhi. They can create the best lead magnets as per your business ICP. The simple definition of a lead magnet is any piece of content, product, or service that you offer for free to prospective customers in exchange for their contact details. It could be a free trial, a complimentary newsletter, a free website audit, and so on. Devising the right lead magnet is very important, based on the purchase behavior and preferences of your target clientele. Else, you might end up giving out freebies that either nobody is interested in, or those who do reach out for them don’t match with your ICP. This is why it is recommended that you opt for professional digital marketing services for accelerated and fool-proof lead generation.
Target leads on the right channels
Whether you own a B2B business or a B2C business, and whether you are into online operations, offline operations, or both, there are specific channels where you are most likely to strike a chord with them. For instance, if you want to target the younger age group (people in their 20s and early 30s), Instagram and Facebook are the best platforms for high outreach. In case you are reaching out to B2B businesses such as manufacturers or suppliers, establishing communication via email marketing, telemarketing, and LinkedIn are the most suitable options.
Focus on the Problem Areas of your Target Audience
It may often happen that your target audience is not even aware that they have a specific problem-area for which you are proposing solutions with your products or services. In this case, demand generation has to precede lead generation. Demand generation is the multi-faceted procedure of highlighting the problem areas of your prospective clients, and showcasing your business offerings as the answer to the particular issues faced by them. By posting highly informative content on your website, engrossing social media posts and interactive conversations, high quality guest blogging, and offering live chat services on your website, you can invoke the much-required demand to generate high-value queries or leads.
Competitor Analysis
When you approach any reputed digital marketing company in India or digital marketing agencies in Delhi, they will definitely ask you about your prime competitors. This is because effective competitor analysis is a vital prerequisite before devising any marketing strategy for lead boosting. Check out the websites of your competitors, assess how well-optimized they are, and what kind of keywords are they using to generate higher traffic. Furthermore, assess their social media presence, the quality of their posts, communication style, branding persona, and so on. If you want to be at par or race ahead of your competitors, evaluating their strategy before charting yours is very important.
Infuse Creativity in Devising your Lead Magnets
Not only is it important to create the most suitable lead magnets as per the psyche of your target audience, it is also important to be creative with your lead magnets. Do keep in mind that your competitors are also offering similar freebies like whitepapers, e-books, newsletters, free quotes, and so on. So what can you do to stand apart? One excellent strategy is to offer highly engaging and interactive lead magnets like online quizzes, cheat-sheets, and fun opinion surveys. If you are targeting a highly intellectual market segment, then free webinars, complimentary online courses, and free tools like ‘keyword generator’, ‘personal loan calculator’, or ‘task planner’ are excellent ways to forge an immediate connection with potential clients.
Conclusion
Lead generation for businesses streamlines sales and heightens the prospects of organic customers reaching out to you. For digital marketers, the maximum scope of lead generation comes from your website, your Google My Business page, social media, and email marketing campaign. Using appropriate lead magnets on these channels can really work to your advantage, and bring you qualified leads to nurture into loyal customers.
