Videos have taken the marketing world by storm and will continue to do so. 94% of all marketers say video marketing is the main reason their online campaigns have been successful. Videos bring better ROI for brands, so they’re eager to invest in video creation. A video is crucial in helping your brand be more visible and reach the potential audience genuinely interested in your products or services.
On average, a customer is expected to spend at least 100 minutes each day watching videos. The consumption of online video content is rising and will reach new heights every year. The vast number of content and creators encourages people to watch more video content than ever before.
This is why video promotion will continue to grow around the world soon. So how will videos continue to become popular? What are some marketing trends in the near future? Keep reading this article to find out.
What Makes Video Marketing so Popular
Table of Contents
- 1 What Makes Video Marketing so Popular
- 2 Important Future Trends in Video Marketing
- 3 Final Words
Videos are the “king” of digital marketing. It has been like this for a few years now. According to video marketing statistics, at least 55% of users want to watch video content from their favorite brands. So why is it so popular?
1. People Love to Watch Them
Videos are only so popular because people love them. Anyone will be increasingly interested in watching a video rather than reading a marketing text. The videos are intriguing and fun to watch, which contributes to much of their popularity.
2. It is Very Versatile
Videos are versatile in every sense. You can use different types of videos to suit your brand’s needs and reach audiences. Videos make it easier for you to specify any business need. You can put a plethora of content for your followers. This will always help you get the right amount of engagement. Using the free video editing software, you can make any video you want.
3. Videos Improve SEO
Videos easily improve SEO and allow you to get more attention from people. When you include videos on your landing page, it will definitely help you increase your website uptime and reduce the substantial bounce rate. These are the indicators that tell Google that your website has beneficial content. Using video promotion is one of the best ways to boost your SEO efforts.
4. Promote Brand Awareness
The main idea of launching a brand campaign is getting recognition. You want more people to know about your brand and what you do in the industry. For such a task, videos are best when it comes to brand awareness. Videos can resonate with audiences and also give you a fantastic storytelling opportunity. That’s why it can promote brand awareness.
5. Videos Can Go Viral
Going viral is a thing these days. Viral marketing attempts to make a brand popular and well known among the masses in a short time. Have you ever seen a text go viral? Or a GIF? No rights? This is because they don’t have the ability to go viral. But videos do.
Videos can be great when we’re planning on making a post go viral. Adding a company logo to a viral video is a must to build brand awareness. So these are some of the main reasons why we believe video marketing will be popular in 2022 and will continue to be the same in the future.
Important Future Trends in Video Marketing
The video marketing industry is full of trends, and as a marketer, you need to learn more about them. Here are the future trends we can expect in video promotion:
1. More Attention to Artificial Intelligence
It goes without saying that artificial intelligence is the future and will impact video marketing. Artificial intelligence can help improve customer experience, offer better support, optimize product lines, pricing strategy, minimize human errors, and so on. All of this is possible with artificial intelligence and can later benefit the commercialization of the video as a whole. Artificial intelligence is the key to customer satisfaction.
2. Increased Shooting with Drones
Shooting with a drone is still considered illegal in many places and countries. This will change in the future. Drone shooting can help you stay one step ahead of others and help your videos deliver a wonderful experience. Drone cutouts can help add more depth and beauty to your videos, making them more aesthetic and attractive to watch.
3. Short Video
Videos in short or small format are gaining a lot of popularity. Since we are dealing with many different things, brands need to get attention as soon as possible. That’s why short-form videos will be the future. They usually last from 6 to 60 seconds and offer crisp, timely data.
4. Increase in Mobile Viewers
One of the things that will help videos be the best marketing tool ever is the increase in mobile users. Many YouTube marketing statistics show that mobile users are the main force behind YouTube. Yup! Over 70% of overall watch time comes from a mobile on YouTube. As more and more people are planning to buy new mobile phones, the total number of users on YouTube will continue to grow in the future.
If you are an entrepreneur, then you are more than fully aware of how crucial videos can be for any business in this world. The marketing industry is constantly evolving, which is why brands need to evolve as well. They cannot continue to use the same old techniques to continue to be successful. Be sure to check out these future trends, which will help you create videos accordingly. Choose a free or paid video editor according to your need and get started now.