E-commerce content marketing can take your business to the next level. In fact, content marketing is 62% more affordable than traditional marketing, and it generates three times the number of leads.
How can e-commerce content marketing improve your sales? What tactics do you need to employ?
Check out this guide to learn about the benefits of e-commerce content marketing.
Drive More Traffic to Your Website
One of the biggest benefits of eCommerce marketing is that it can help you drive more traffic to your website. The more quality content you have on your website, the higher Google will rank you in the search engines.
And the higher you rank, the more people that will click on your site in the search results. The top three search results in Google get 75.1% of all clicks, while the first search result alone gets 33.1% of all clicks.
The more clicks you bring to your e-commerce website, the more sales you’re going to make.
Builds Brand Trust
Another great thing about e-commerce content marketing is that it helps build brand trust. Quality content shows your audience that you’re a thought leader in your industry.
It also shows your audience that you care about providing them with the best information possible. When you’re sharing information about your e-commerce products in a way that isn’t just sales-y, people are more likely to view your company as a brand that cares.
This can lead to more sales in the long run.
Content marketing is a vital component of lead generation for your e-commerce website. When most people buy e-commerce products, they don’t type in a direct website link and start shopping.
Usually, it’s another piece of content that leads them to the e-commerce website. By creating great content with enticing call-to-action buttons, you can generate more leads to your site, and specifically, to your product’s page.
If a user is already familiar with your brand through content marketing products, they’ll be more likely to purchase from you.
As we mentioned earlier, content marketing is way more affordable than traditional forms of marketing. With the amount of money you save from content marketing, you can put more of your budget toward other things that will help your business grow.
For example, you can create a faster web design that makes it easier for shoppers to interact with your e-commerce site. Or, you can bring in higher-end e-commerce products to appeal to luxury shoppers.
Educate Your Audience
Content marketing also helps you educate your audience in ways that traditional marketing doesn’t. Through blog posts, social media posts, and other forms of content marketing, you have an opportunity to interact and connect with your audience on a deeper level.
When people have a deeper understanding of your brand and your products, they’re more likely to buy from you.
Are You Ready to Try E-Commerce Content Marketing?
Now that know the benefits of e-commerce content marketing, it’s time to start developing your marketing strategy. With the right content marketing strategy, you’ll be able to see your business grow in new ways.
For more content marketing tactics, check back in with our blog.