The cardboard boxes provide the best experience of unboxing in several ways. The term “unboxing” refers to the process of seeing, touching, and opening the package. A number of options and tactics can be used in order to create an experience that is memorable for the consumers while opening their boxes.
The important point of note is that it is not mandatory to add all of the options in a single box as it will create a fuss for the consumers, using some of the potential improvements in the packaging will surely add a good experience and value for customers.
The following options create a memorable customer experience during the process of unboxing:
1. Box Itself
The first thing to consider when thinking about a memorable experience of unboxing is the box itself. It is an important element as it is the first thing that the customer mostly interacts with. Therefore, creating a design that is attractive for the eyes of the consumers is the key to a good experience. The first thing that a customer notices in a box is the colour of the packaging; it follows by several other things like the patterns on the box, the fonts, and style that is used to create the first impression for the consumers. Moreover, other than the outer designs, the manufacturer or designer should work on the interior design of the box too. The points of note for the internal design is the colour of the box, moreover designs and random patterns can be used to provide a more significant involvement.
2. Use of Tissues
It is important for the manufacturers to know that putting the product directly in the box will never create a factor of “wow” for the packaging. The wrapping of the products in tissue paper adds up an extra level of layer, which will create anticipation during the unboxing experience, and excitement is everything. Using customized prints for the tissues with several colours to wrap the product is the key.
3. Filler/Inserts
Another thing of note while adding up to the unboxing experience for the Custom Cardboard Boxes USA is the use of filler and inserts. The traditional fillers include the Styrofoam packing, air pillows, or foam inserts. Some other forms of fillers include the crinkle paper, bubble wraps, and the excelsior. The main reason to use this type of fillers is for the purpose of safety, but it is very helpful to make the product look more presentable.
4. Customized Tape
Customized tapes are mostly known as stickers. Using a sticker that is branded to seal the tissue wrap on the product or to pack the outside of the box for increased firmness, increases the outlook and the unboxing experience.
Using stickers or custom tape of versatile colours and graphical representations create a memorable experience of the unboxing.
5. Customized Notes
Using handwritten notes in the containers or the packaging is very tricky to scale but doing so will create the best experience for the customers. All the businesses are competing in order to earn all the customers. Using these notes or cards can create a massive difference for the customers while they open their custom cardboard boxes.
Using letters, notes, or the cards that are handwritten show the customers that the business cares about them.
6. Promotional Material and Business Cards
Using business cards creates a chance for the business to add a promotional piece inside the package. Other things that can be used as to promote the experience of unboxing are the use of packing slip, a card, or promotional vouchers inside the box to help the customers in getting greater value out of the product. By this greater value and the promotional material, the customers get a far better unboxing experience.
7. Gift Samples
Adding gift samples inside the box to enhance and to create a memorable customer experience is of great note. This is done by tracking the past purchases of the customers in order to know the likes and dislikes, following with the addition of the gift sample. You can also make many interesting things using Cardboard Boxes.
It is of great note for the customer when they get something complimentary inside the cardboard boxes wholesale. It builds their interest in the brand, and it makes them loyal towards it.
Another reason for the businesses for this strategy is to make the consumers aware of other products (given as sample gifts) in order to market them.
