If you are not so IT inclined, you might find it a challenge to fully get to grips with many digital marketing terms and acronyms that are used in the industry. In this article, we will explain the meaning of digital marketing terms to help you make sense of it all.
This is a set of instructions or criteria used by search engines to rank websites and Google is very secretive about the algorithms they use with their search engine. A good SEO technician would know enough to boost a website’s rankings within specific Google searches and due to the ever-changing nature of the web, SEO services do need to be ongoing if you wish to retain that high ranking.
Search Engine Optimisation (SEO)
As the name suggests, SEO is all about improving a target website’s rankings within a specific Google search and many businesses require this service, as SEO work drives traffic to the target web page.
Pay Per Click Advertising(PPC)
If a company reported that ‘our agency gave us insane Google Ads results’, then you know you have found the right provider. There are indeed many variables with PPC advertising, so it is essential to engage the services of a leading Australian SEO agency, who can deliver results.
Calls to Action (CTA)
These are short phrases that have an impact and encourage the user to take the next step in the buying experience; examples include, ‘Buy Now”, ‘While Stocks Last’, and ‘Learn More’. If you are not currently using CTAs on your website, search online for a nearby SEO agency and they would revamp your website and include powerful CTAs to encourage customers to commit to a purchase. Click here for further reading on why Google Ads are important to an online business.
This refers to the text used in links that take you to another web page and these links can be incoming or outbound, with typically blue, underlined text to signify a clickable link.
When a user discovers your website, the page they see first is called the landing page, which might be the home page, or a product description page that you are trying to promote.
This refers to the number of site visitors that leave after only viewing a single page and this data can help you to understand why site visitors are not looking at various pages and you can change the content.
Domain Authority (DA)
A domain is a website and every website has a DA, which would be calculated according to age, popularity, and size. A high DA value signifies a busy website and these values are used by digital marketing agencies to determine where to post content.
Key Performance Indicator (KPI)
This is a value that indicates the performance of an advertising campaign, which is used to determine whether or not to run the ads again. Click here for government information on transforming your business with digital solutions.
There are just a few of the terms used in the sector of digital marketing and should you wish to enlist the services of a leading Australian SEO agency, Google is your best friend.