Email marketing is an effective way to promote sales, especially for e-commerce sellers. The average return on investment (ROI) for email marketing across all industries is 3,800%, while the retail marketing email IQ is as high as 7,000%.

But, email marketing is not guaranteed. E-commerce sellers need to choose a platform that suits them to increase their revenue through email marketing.

When choosing a platform, you first need to know what features you need.

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Personalization and content dynamization

With the personalization tools on the email marketing platform, you can send personalized promotional emails directly to your target customer base.

The first-class email marketing platform will also provide personalized content services, which can send personalized emails to each customer to attract customers to the greatest extent, establish brand identity and ultimately promote sales.

Automated service

With the powerful automated tools on the email marketing platform, you can effectively improve the promotion effect, promote sales, save time and effort. The platform you choose is best to provide a variety of automated services, such as triggered and continuous mail promotion.

As the name suggests, triggered promotional emails are automatically activated, and the activation condition may be a particular activity, or a user’s behavior. For example, some e-commerce companies will automatically send birthday coupons or send an email on the “nth day” after the customer’s buy to attract customers to sell again.

Another automated service is a continuous promotion of emails, and the platform automatically sends emails at preset times. The platform sends a continuous promotion email when the consumer subscribes to the email, the sale is complete, or the e-commerce launches a special event.

E-commerce sellers can combine triggering and continuous promotion, which can do more with less, improve return on investment and customer satisfaction. For example, the seller can set up a triggered email automatically after the new customer spends, giving the customer a time-limited coupon. Then set up a continuous email to remind customers when the discount is about to expire, let them visit the store again, and increase the chances of buying.

List breakdown

List segmentation means sending promotional emails to the most appropriate audience at the most appropriate time. List segmentation can increase the response rate of promotional emails by 355%, thus significantly improving marketing effectiveness and ROI.

Most email marketing platforms offer list segmentation services, but more powerful platforms have extra services, such as customer historical feedback and brand preference segmentation.

The delivery rate and rate

If the mail can’t be delivered to the customer’s inbox, then the excellent promotional email will not help.

The email promotion platform can use tools such as rebound/spam management and participation analysis to help e-commerce brands improve delivery rates and boxing rates.

If the recipient does not open the email or take part in the promotion, your email is likely to be identified as spam, which will affect the rate. The email marketing platform can provide you with more information about customer participation, which can help improve the delivery rate and rate.

Analyzing tool

One of the pursuits of e-commerce brands is to continuously improve marketing results. To do this, an in-depth analysis of customers is essential.

When choosing an email marketing platform, be clear about what information you need to analyze and whether the platform you choose has relevant functionality. Some platforms allow you to see the results of the promotion, and some platforms provide you with a powerful analysis engine that can help you analyze the behavior of individual customers and the interactions of customers after clicking on emails (such as subscriptions, purchases of shopping cards and long-term Purchase behavior, etc.).

The powerful analysis allows you to learn more about customer-specific preferences and provides a unique perspective on how to optimize your campaign.

Design and preview tools

The design and preview tools on the email marketing platform can help you boost your revenue to a large extent.

Design tools provide you with design templates that allow you to create visually appealing promotional emails that help drive customer interaction and increase ROI. The mail preview tool such as litmus can help you ensure that all emails received by customers are displayed properly to enhance customer engagement and interaction.

Find the platform that works best for you

Be sure to find the best email marketing platform for you based on your specific needs.

If you run many brands, you may need to use many brands to operate on the same interface. For cross-border e-commerce, a marketing platform that can be segmented based on geographic location is a suitable one. s Choice.

payment method

As the world’s leading payment platform, Payoneer can help your store expand globally.

Please feel free to ask if you have any questions.