It’s easy to have a WordPress site but it’s not easy to index it on Google unless you optimize it following the best practices of SEO.
In the unprecedented competition, SEO has become the crux of the websites. With the availability of millions of websites, if you want yours to rank then SEO is a must.
Without it, you won’t only lose your potential customers but will also miss the opportunity to have a successful digital presence.
The good thing about WP is that it’s easy to optimize and offers an abundance of SEO plugins that helps to take care of the site.
But you can only optimize your site if you have knowledge of SEO.
In this blog post, I have compiled the best practices of SEO that will help you to optimize your website to achieve prolific results.
Set your Permalinks
The URL’s of your new posts and pages of the website are called permalinks. By default, WP uses ‘?p=[id] for a website that is not recommended by Google and results in avoiding the keywords in the URL structure.
WP offers you to customize the name of the permalink according to the web page so taking advantage of this feature, make sure you optimize it with the keyword of the post.
It’s the best practice to align the page with the relevant topic and it’s also easy for your users to remember.
Analytics are the best tools to track your website traffic and know where your audience is coming from. It helps you to evolve better and create customized posts for your site. If you blog through your site then by learning the traffic results you can craft a post accordingly.
In addition to this, you can also locate the 404 errors, optimize the site speed and report referral spam and so much more.
An SEO-Friendly Theme
The good thing about WP is that it offers a wide array of themes. Some are good for design, some are good for marketing and some of the themes are good for search engine optimization.
The SEO-friendly themes let the search engine crawlers read the source code find relevance. It also defines the appropriate use of meta title headings and tags. So, instead of installing different plugins to boost your SEO, it’s better to start with an SEO-friendly theme.
If you’ve just launched your WP site or you’re an experienced professional, having an SEO plugin will get your hands free from the manual tasks.
Out of the many, the best is the Yoast SEO plugin. You only have to define your focus keyword and it will tell how you need to improve your content to get better results. Like inserting keywords in headings, meta title or description.
The options to share content through Watsapp, Facebook, Twitter, and LinkedIn makes the content shareable on every platform. Since the users are available on every platform so the social media plugins make it easy to share it on the go.
Adding social media buttons isn’t only good for SEO but it’s also powerful in boosting website traffic.
Create a Sitemap
Some websites are too large and contain a long list of pages and if you don’t define your website structure to Google, it won’t index it.
A sitemap helps Google in identifying your website to index your site. With the WP plugin Google XML sitemaps, you can easily generate the sitemap for your website.
Pay Attention to the Content
Before you start writing content for your WP site, the first thing you need is the keywords that users search for. And the next thing is to create SEO-friendly content using the keywords.
It helps in fostering your website ranking faster. Make sure there’s no plagiarized content on your site otherwise Google will penalize it.
While working with the best web design company in Qatar, I learned that they never let any image go on WP without optimizing it. This includes mentioning the Alt-text of the image, its title, caption, description, and alignment.
So, uploading an image without defining the attributes isn’t a good practice especially if you want to stay ahead of your competitors.
There are myriad other techniques for SEO but for now, I’ll recommend you start with these. You don’t need any professional training to adopt these practices, you can do it yourself too.
I hope you find it easy to adopt. Need more consultancy?
Drop a comment to contact me with your query.