6- Use Influencers for Your Sporting Good Company's Bottom Line - Bolt Posts
  • Contact Us
  • Services
  • Advertise
No Result
View All Result
  • Login
Bolt Posts
  • Home
  • Business
  • Fashion
  • Health
  • Travel
  • Technology
  • Education
  • Entertainment
  • Home
  • Business
  • Fashion
  • Health
  • Travel
  • Technology
  • Education
  • Entertainment
No Result
View All Result
Bolt Posts
No Result
View All Result
Home Sports

6- Use Influencers for Your Sporting Good Company’s Bottom Line

by Sophia Owen
March 18, 2020
0
328
SHARES
2.5k
VIEWS
Share on FacebookShare on Twitter

Working with social media influencers is a great way to augment your sporting goods company’s marketing plan. This type of marketing is great for expanding brand awareness, driving engagement, and growing your company’s bottom line. Whether you are an entrepreneur looking to get your sporting goods business off the ground or an established brand with high levels of awareness, working with influencers is a great business move.

Here are some of the best ways to work with influencers for your sporting good company’s bottom line.

Search Engine Optimization (SEO)

Image via Flickr by National Assembly For Wales / Cynulliad Cymru

Working with influencers can help drive internet traffic by upping your SEO, or search engine optimization. Influencers can build a strong link profile, which is useful because search engines sort sites based on factors like the authority and quality of links to your site. Influencers can also help drive engagement and content reach, helping you to find new audiences and, therefore, potential customers.

Work With Sports Celebrities

Create partnerships with sports celebrities and players who are relevant to your sporting good products. Sporting goods campaigns with stars like Michael Jordan, Christiano Ronaldo, and Serena Williams have had a lasting impact on popular culture and a high return on investment, or ROI. With competitions, their team, and their league, many athletes have a built-in fan base and mechanism for increasing their influence organically.

Sports personalities often already have a wide following, and they can demonstrate and review your products for an audience that both trusts and admires them. In fact, marketing studies have found that many social media users trust influencers almost as much as their friends and neighbors. Many sports brands benefit from recruiting up-and-coming athletes and future stars.

Sponsor Athletes in Competitions

In addition to partnering with athletes on social media, sponsoring athletes is another great way to create excitement around a sporting goods brand. Send free samples of your products to athletes involved in local and regional competitions. In addition to using your product in competitions, these athletes may decide to write a review or post a picture of themselves using your product on their blog or on social media. 

Additionally, you can take a partnership to the next level by sponsoring an athlete in exchange for their agreement to wear or use your sporting goods products exclusively.

Stay Ahead of the Rapidly Changing Game

The sporting goods market is evolving rapidly, and these changes can leave companies behind if they fail to keep up with the latest trends. For example, brands have evolved by incorporating other aspects of lifestyle, health, and beauty into their brand identity in response to the exploding demand for athleisure wear.

Working with social media influencers can ensure that your brand keeps up with the latest so you don’t look old-fashioned or passe, and you can continue reaching the right audience for your products.

Working with influencers is a great way to build recognition of and trust in your sporting goods brand.

Previous Post

Things to Note Before Choosing Web Hosting

Next Post

4 Energy-Saving Upgrades That Pay for Themselves

Sophia Owen

Sophia Owen

Sophia Owen is the Co-founder and SEO Manager at Bolt Posts in Hamilton, Canada. You can follow her @sophiaowen or contact her at sophia@boltposts.com

Next Post
4 Energy-Saving Upgrades That Pay for Themselves

4 Energy-Saving Upgrades That Pay for Themselves

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

No Result
View All Result

Categories

  • blog (1)
  • Business (62)
  • CBD Oil (6)
  • COMMUNITY (43)
  • Education (37)
  • Entertainment (54)
  • Fashion (69)
  • Finance (72)
  • Foods (6)
  • Health (72)
  • Home Improvement (54)
  • Lifestyle (30)
  • Music (3)
  • News (5)
  • Sports (9)
  • Technology (209)
  • Travel (39)

Recent.

6 Key Tips And Considerations When Shopping For A Diamond Ring

6 Key Tips And Considerations When Shopping For A Diamond Ring

May 2, 2022
Find A Best Profitable Broker For Trading As A Useful Source Of Investment

How to Choose the Best US Stock Trading Apps in Japan?

May 2, 2022
F95Zone: Best Adult Online Gaming Website

Sports betting has arrived in the US: here’s what you need to know

April 29, 2022

Bolt Posts is a one stop destination for finding the most reliable information on business, technology, entertainment, and inventions. This platform is revealing things in an engaging way to improve your knowledge on what is going on across the globe.

Categories

  • Technology
  • Entertainment
  • Fashion
  • Sports

Housekeeping

  • Contact Us
  • Services
  • Advertise
  • Affiliate Disclosure

Recent Posts

  • 6 Key Tips And Considerations When Shopping For A Diamond Ring May 2, 2022
  • How to Choose the Best US Stock Trading Apps in Japan? May 2, 2022
  • Sports betting has arrived in the US: here’s what you need to know April 29, 2022

© 2021 BoltPosts By Bolt Posts Agency - All Rights Reserved.

No Result
View All Result
  • Home
  • Business
  • Fashion
  • Health
  • Travel
  • Technology
  • Education
  • Entertainment

© 2021 BoltPosts By Bolt Posts Agency - All Rights Reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In