Affiliate business is one of the most lucrative online business that attracts most of the bloggers and website owners due to its high earning capacity. Success stories all over the internet only spruce up the underlying desire of being the next millionaire using the different affiliate marketing networks.
However, many of us are usually struggling to make money through affiliate sites. It turns out to be really frustrating after putting in hours of effort into the website with only meager returns. We are definitely going wrong somewhere and that’s what we need to identify.
Luckily, while you must focus on enhancing and reviewing the quality of your content, there are other methods also using which you can attract the much-needed traffic to your website along with increased sales.
Although you are already getting some traffic due to your content, the traffic generated may not be of the right type. Your entire objective should be to attract potential buyers. In order to achieve this, you must enhance your website for buyers.
So, how do you go about it? Lets’ see.
Use keywords with commercial significance
To start with, we usually tend to choose keywords that are easy to rank for or the ones that can attract huge traffic. While a lot of traffic is essential, getting too much traffic to your site may not have the help you earn the desired affiliate commissions. Now, this would mean that you are not getting enough sales.
So, what’s missing here? There’s a possibility that the keywords being used lack commercial significance that is, you are not using the keywords being searched by shoppers for the products they are looking for. So, this means that if you use keywords that the shoppers are using, you have higher chances of getting the sales converted.
Vague keywords like “actually”, “really”, “very good”, or “fantastic” may only get you some traffic, but these are certainly not the ones to get you higher sales. Instead, using effective keywords like “sale”, “best”, or discount” can offer higher chances of getting conversions. So, do your own keyword research and enhance the keywords for commercial significance instead of focusing on traffic.
Stay Away from Competitive Keywords
A lot has been spoken about long-tail keywords all these days. Now, it’s the time of ranking those keywords that are too competitive. You would find major competitive keywords from every noteworthy market.
Once you have done the research, you can then cut short and aim for keywords that are compact and more relevant to your niche in contrary to the common terms like “music”, “guitar”, “Amazon”, etc.
For the promotion of specific products, you should customize your approach to get the best results. You can avail of services like follow-up email, which can prove to be an extremely useful technique of taking advantage of your niche by targeting the audience again who have the initial objective to shop.
Here, you would also need to use your knowledge about keywords with commercial significance to make it all happen. You would then realize that there’s a disparity between traffic and increased targeted traffic.
Recognize your analytics and find your primary keywords
If you are not keeping track or measuring the performance of your site, there is a high probability that you are missing some great opportunities. What you must do here is to keep a watch on your keywords that you think will be most profitable for you.
This is to ensure that your efforts to rank and to stay constant at your rank with these terms are successful. you surely do not want your contender to swipe off your traffic and conversions when it can be prevented. Moz is one of the most popular tools that you can add to your browser to start tracking five keywords per day. All you need is to sign up for free with Moz.
You can also add Google Analytics tracking code to your site. This will help you to carry out an analysis in-depth of the number of sources and the traffic. A bit of digging in and you are ought to find a lot of opportunities you have been waiting for. There are a number of tools available for affiliate marketing networks that can help marketers to make profits faster and help you find success in your online endeavor.
Make Money Out of the International Audience
While developing content, make sure that it targets the international audience also and not just the ones from your country or zone. This will help you to get international sales. For this, you would need to develop the skills to connect to the international shoppers or at least, direct them to the correct destinations via your links. This will undoubtedly boost your affiliate payouts in a major way.
Get the right tool for this purpose. If you are facing concerns where you find that your audience is not getting directed to the right destination via your link (especially with international buyers), these tools will make it easy for you to develop links that work in any country, any online store, and for any gadget or OS. At least, you know that you are leveraging every opportunity that comes your way with the help of this tool.
Your ultimate goal is to make sure that your content reaches a wider audience than you can think of, and that’s what your analytics will reveal to you. Creating content especially for an international audience can help you increase your commissions, thereby, leading to a rise in profits.
Success in affiliate marketing requires equal efforts as with any other business. But your efforts, do pay off here. There are some really good examples of successful affiliate marketers like Pat Flynn or John Lee Dumas who inspire us with their success stories.
While optimizing your website may not be a cakewalk, and is time-consuming, this is in fact, a routine procedure with content marketing and SEO endeavors. All you must remember is not to lose patience or be frustrated and instead stay strong in your commitment and will. Continue with your keyword research, find the best affiliate marketing networks, keep reviewing your stats, and curate content that attracts shoppers to your site, eventually leading you to success.